How Can Content Marketing Boost Sales For Boutique Consultancies?

Do you know that the original package of M & Ms contained brown, yellow, orange, red, green and violet coloured candies?

Then in 1976, the red ones were taken out of the mix because the company worried that customers may think the red candies contained red dye #2.

Although they didn't contain red dye #2, it proves the point that very often people's perception of what is true is more important than what's actually true.

The way this plays out in the world of marketing consulting services is that more and more clients are getting sick and tired of traditional interruption-based marketing, but many consultancy practice leaders are still convinced that old-fashioned interruption marketing works just as well as it did decades ago.

So, while many firms have updated their marketing arsenals, some others are using the same old marketing methods but doing it harder than ever.

Not only that they ignore new Internet-based tactics, they use obsolete strategies.

For one, many fail to recognise the importance of marketing education.

Although is not a new method, and has been used by direct response marketers for over 100 years, under the name of content marketing, some experts try to peddle it as a new thing.

And to add emphasis to this new-fangled old concept, now there is even an institute for it.

Anyway, it's gaining popularity because the alternative...[Continue reading]

Enjoy!